ESP MIGRATION

Switching email platforms is where brands quietly lose flows, segments, historical data and sender reputation, usually all at once, and usually without noticing until revenue dips a month later.

We handle migrations between Klaviyo, Omnisend and Braze so nothing breaks and nothing gets left behind.

WHAT ACTUALLY GETS LOST IN A BAD MIGRATION

Sender reputation. A new platform means new sending infrastructure. Move your full list on day one and you look like a spammer to every inbox provider at once.

Historical data. Purchase history, engagement history and lifecycle timestamps are what your segments run on. Lose them and every segment rebuilds from zero.

Flow logic. Flows rarely port cleanly. Timing, filters, splits and suppression rules have to be rebuilt and tested rather than exported.

Consent records. Particularly for SMS, where consent has to travel with the subscriber or you cannot legally message them.

HOW WE RUN A MIGRATION

Audit first. We map what exists in the current platform across more than 75 points before anything moves. You get a full inventory of flows, segments, forms and integrations.

Rebuild rather than export. Flows and segments are rebuilt in the new platform to its own strengths, not copied over as-is and left underperforming.

Warm, do not dump. Sending is ramped deliberately, starting with your most engaged subscribers, so the new infrastructure earns its reputation.

Run both in parallel. Where it makes sense, the old platform stays live until the new one is proven. No gap in revenue while you switch.

Verify. Authentication, deliverability and attribution are all checked after the move, not assumed.

SHOULD YOU EVEN MIGRATE?

Often the honest answer is no. A lot of brands blame the platform for problems that are actually segmentation, deliverability or strategy problems, and migrating carries those problems across at considerable cost.

We will tell you if that is what we see. Data activation is usually the bottleneck, not platform choice.

WHO THIS IS FOR

DTC brands from 7 to 8 figures moving between Klaviyo, Omnisend and Braze, or consolidating email and SMS into a single platform.

WHAT IT COSTS

Migrations are typically run as a fixed-scope sprint rather than an ongoing retainer. Engagements start at $1,000, and scope and pricing are custom-built around your goals.