EMAIL MARKETING
Your list is already the most profitable channel you own. Most brands run it at a fraction of what it can do.
Building Block Digital builds and runs the entire email program for 7-8 figure DTC brands. Strategy, copywriting, design, implementation, reporting. All of it, for roughly what one full-time hire costs you.
We are platform-fluent, not platform-locked. We work in Klaviyo, Omnisend and Braze, and we build to the platform's ceiling rather than its template defaults.
WHAT WE BUILD
Retention is not a welcome flow. It is a system covering every stage of the customer journey, and we map all four.
Pre-purchase. Turn intent into action. List growth, capture forms, welcome sequences, browse and cart recovery.
Order experience. Reinforce the decision they just made. Transactional messages that do more than confirm a shipment.
Post-purchase. Convert first orders into second orders. Replenishment timing, cross-sell logic, review requests, loyalty.
Re-engagement. Win back the ones who go quiet, before they cost you deliverability.
Underneath it sits the foundation most brands skip: segmentation architecture, sender reputation, and a campaign calendar that runs on data rather than guesswork.
WHAT YOU ACTUALLY GET
A robust email program needs five disciplines. Asking one person to cover all five is why so many brands conclude email does not work.
Research, ideation and strategy. A constant stream of campaign ideas rooted in data, competitor analysis and real-world experience. We know what to send, who to send it to, and when.
Copywriting. Copy that speaks to your customers' specific desires and pain points, in your brand voice, built to convert rather than to fill a slot.
Design. On-brand visuals that survive a crowded inbox. Aesthetics and conversion, not one at the expense of the other.
Implementation. Flows, segments, forms and automations built properly inside your ESP, by people who work in it every day.
Reporting. What moved, what did not, and what we are changing next.
You review and sign off at every stage: ideation, copy and design. Nothing ships without you.
HOW IT RUNS
Every engagement opens with a full audit. Our framework evaluates over 75 points across your account and produces a complete plan of action built around one thing: maximizing and automating your revenue.
From there we work in weekly and monthly sprints. You add tasks to a queue, we prioritize them, and each completed task goes into review before it ships. A single campaign typically takes 24 to 72 hours. A full flow of up to seven emails takes 7 to 14 days. Revisions are unlimited.
WHAT THIS HAS PRODUCED
Pure Plank had a single product, no upsells and no email system. Within 60 days of launch their email revenue increased by $200,000, and revenue per recipient rose from $1.46 to $3.77.
Vochlea were operating at 10% email-attributed revenue with unrefined flows. In three months we boosted email revenue by 50%, with flows generating over double their previous figure.
IceLink generate six figures a month, so every change had to be calculated. We audited and rebuilt every flow, cleaned and segmented the lists, and added advanced automations. Four months later we had added $75,746 in email revenue.
WHO THIS IS FOR
DTC brands from 7 to 8 figures, most often in Health and Wellness, Fitness and Nutrition, Pet, Apparel and Accessories, Jewelry and Luxury Goods, and Personal Care.
We do not work with everyone. Fit matters more than headcount, which is why every conversation starts with a 15-minute call before anything else.
WHAT IT COSTS
Engagements start at $1,000. Scope and pricing are custom-built around your goals, and we will tell you on the first call whether we think the numbers work for you.