EMAIL DELIVERABILITY & DATA
If your emails are landing in Promotions or Spam, nothing else in your retention program matters. You can have the best copy, the best design and the best offer, and none of it will be seen.
This is the part most agencies skip, and it is usually where the money is leaking.
WHAT A DELIVERABILITY REBUILD INVOLVES
Authentication. DKIM, SPF and DMARC configured properly. Most brands have one of the three set up correctly and assume that is enough.
Sender reputation repair. If your domain has been damaged by sending to a cold or stale list, we rebuild reputation deliberately rather than hoping it recovers.
List hygiene. Identifying and suppressing the addresses that are quietly destroying your inbox placement, including the ones that never bounce.
Segmentation architecture. Engagement-based sending so your best customers keep seeing you and your worst addresses stop dragging everyone down.
Revenue leak audits. Where the program is losing money it should be keeping, and what to fix first.
DATA ACTIVATION IS THE OTHER HALF
Most brands are sitting on customer data their ESP is not using. Purchase history, browse behavior, product affinity, lifecycle stage, all of it collected and none of it driving a single send.
We connect it and put it to work. In practice that means segments built on what customers actually do rather than when they subscribed, and flows that change based on what someone bought rather than treating every customer identically.
This is frequently the bottleneck. Platform choice rarely is.
WHEN TO CALL US
Open rates have dropped and nobody can explain why. You have migrated platforms recently. You have just bought or inherited a list. Your flows perform well but campaigns do not. Or you simply do not know whether your email is reaching the inbox at all.
PLATFORMS
We work across Klaviyo, Omnisend and Braze. Deliverability work is largely platform-independent, which is exactly why it gets neglected: it does not live in a dashboard anyone checks.
HOW IT RUNS
Every engagement opens with an audit across more than 75 points. For deliverability work specifically, that audit tells you what is broken, how much it is costing you, and what order to fix it in.
Fixes are then delivered in weekly and monthly sprints, with each item reviewed before it ships.
WHAT IT COSTS
Engagements start at $1,000. Scope and pricing are custom-built around your goals, and we will tell you on the first call whether we think the numbers work for you.